Is WhatsApp for Business a necessary marketing tool?

When Facebook purchased WhatsApp in 2014 for $19 billion many people raised an eyebrow and a few even thought that Mark Zuckerberg had lost the plot. After all it was one of the biggest start-up acquisitions for the tech industry ever and for many the massive cost paid just didn’t add up. But the move…

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Whatsapp and the NHS

The recent cyber attack that left the NHS virtually crippled has had many of us question how well protected is our confidential personal information held by the NHS.  The latest information provided to the BBC₁ appears to show our concerns are well founded and recent events could just be the tip of the iceberg. Use…

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