Why content marketing is more important than you think

Today’s internet users are well informed and increasingly fickle, you really only have a moment in time to attract and retain their attention. The largest businesses have understood for a number of years that in an increasingly competitive market great, unique and fresh content is necessary to succeed. Why? Content marketing is the backbone of…

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ThinkinCircles is an official Paiger Partner

ThinkinCircles has become a Paiger Partner. ThinkinCircles in now an official partner of Paiger. Paiger’s technology is now part of ThinkinCircles’ outsourced marketing and the new ‘Paiger management’ services. Paiger management is for any Paiger customer that wants to outsource daily management and content creation. Darren Westall, CEO Paiger, “I’m ecstatic that James and the team have chosen…

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8 essential marketing tips to help survive a downturn

During a downturn it is vital for any business to fine tune their marketing activity to take into account changes in their customers’ behaviour and priorities so that performance is not undermined. So often, a business will indiscriminately start to cut costs if they see a downturn in sales, but although clearly a time where…

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The psychology of colour in marketing

Imagine a world without colour: no, I can’t either. Colour after all makes the world a truly wonderful thing. But the power of colour doesn’t stop there as it is known to have a forceful impact on our behaviour and can actually influence our decisions. In fact, colour can be the sole reason a person…

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Content and its importance for SEO

People talk a lot about the importance of content for SEO, but in such a broad topic it can be difficult to pin down exactly what ‘content’ means to different people, and why it is so crucial for your search rankings and site traffic. In fact content encompasses everything you publish online – including your…

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