Why cybersecurity in online marketing is so important

When it comes to online marketing many of us are guilty of downplaying the importance of cybersecurity. Sadly, in our experience, companies only realise how much they rely on their website, social media accounts, payment portals, intranet and email to do business when they lose access to them. Viruses and hacks are very real threats…

Read More

Why marketing is so important in a downturn

There have always been financial downturns in history and there always will be, it’s up there with death and taxes. It’s how a business reacts when there is a downturn that will influence how they survive and indeed thrive afterwards. So often, during a downturn, the knee jerk reaction is for a business to cut…

Read More

Types of Brand Risk you need to know about

Many still see a brand as just a name and logo but it is so much more. It is a businesses’ promise to its audience of the perceived benefits, value, credibility and integrity of their product or service which in turn instils confidence, trust and an emotional attachment. A strong brand will retain existing customers…

Read More