10 Years Of Recruitment Marketing

Click PLAY to listen to this blog: About 15 years ago a boy had a dream, a dream of running his own business. It took that boy another 5 years to get his act together, but he eventually set out into the big wide world of recruitment marketing. 10 years ago I started ThinkinCircles! The…

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Chip Klose on The Marketing Rules Podcast

This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz. #MarketingRules…

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New Podcast with Elizabeth Lembke

Another slightly different episode! Travel back with me to 80s and let’s find out what recruitment can learn from 80s movies. Joining me in the Delorean is Elizabeth Lembke, so get ready for lots of Michael J Fox, John Cusack and generous helping of Carl Weather. Also hang around right until the end for an extra…

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New Podcast with Adam Gordon

The idea of ‘Talent Pipelines” have been used in recruitment for many years, but the technology to   pipeline and nurture candidates has come a long way. So what is the future of talent acquisition? This week James chats to Adam Gordon CEO at Candidate ID, to discuss Pipelines, nurture campaigns and marketing automation. https://www.themarketingrules.com/adam-gordon/…

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Why cybersecurity in online marketing is so important

When it comes to online marketing many of us are guilty of downplaying the importance of cybersecurity. Sadly, in our experience, companies only realise how much they rely on their website, social media accounts, payment portals, intranet and email to do business when they lose access to them. Viruses and hacks are very real threats…

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Why content marketing is more important than you think

Today’s internet users are well informed and increasingly fickle, you really only have a moment in time to attract and retain their attention. The largest businesses have understood for a number of years that in an increasingly competitive market great, unique and fresh content is necessary to succeed. Why? Content marketing is the backbone of…

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Why it’s time to focus on your digital marketing strategy

Both customer behaviour and market dynamics are constantly changing, especially during periods of rapid change, and for any business it can be hard to know where your audience is spending their time, what they want and how to connect with them. Currently customers are being driven online in larger numbers than ever before, therefore it’s…

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ThinkinCircles is an official Paiger Partner

ThinkinCircles has become a Paiger Partner. ThinkinCircles in now an official partner of Paiger. Paiger’s technology is now part of ThinkinCircles’ outsourced marketing and the new ‘Paiger management’ services. Paiger management is for any Paiger customer that wants to outsource daily management and content creation. Darren Westall, CEO Paiger, “I’m ecstatic that James and the team have chosen…

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8 essential marketing tips to help survive a downturn

During a downturn it is vital for any business to fine tune their marketing activity to take into account changes in their customers’ behaviour and priorities so that performance is not undermined. So often, a business will indiscriminately start to cut costs if they see a downturn in sales, but although clearly a time where…

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Why marketing is so important in a downturn

There have always been financial downturns in history and there always will be, it’s up there with death and taxes. It’s how a business reacts when there is a downturn that will influence how they survive and indeed thrive afterwards. So often, during a downturn, the knee jerk reaction is for a business to cut…

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