Why it’s time to focus on your digital marketing strategy

Both customer behaviour and market dynamics are constantly changing, especially during periods of rapid change, and for any business it can be hard to know where your audience is spending their time, what they want and how to connect with them. Currently customers are being driven online in larger numbers than ever before, therefore it’s…

Read More

What you need to know about the Facebook scandal

For most of us, the Facebook scandal is current and significant news, however the full details, the size, reach and impacts of the controversy are in many ways somewhat of a mystery. Ok, yes we get that the personal data of Facebook users has been mishandled and that there have long been reservations about the…

Read More

The benefits of social media for holding companies

The corporate profile of a holding company can feel a far cry from the chatty nature of most social networks, but that doesn’t have to mean you remain absent from these popular and time-saving communication platforms. In fact, there are plenty of multinational organisations with strong Twitter, Facebook and LinkedIn presences, and the difference is often as simple as tone of voice. But even before you write your first tweet or Facebook post, there is one major benefit to registering your username sooner, rather than later:

Read More

Facebook as your mobile app!

Over the past few years you have probably been told you need a mobile app…but do you really need one? What are the alternatives? Mobile apps can be expensive to develop and unless backed up with a good marketing strategy and good content they can easily be a waste of time and money. So consider…

Read More