Posts Tagged ‘conversion’
How marketing automation can capture ‘the one that got away’
‘Marketing automation‘ is much easier to understand than you might first imagine, especially if you already use marketing methods like email newsletters and mailing lists, or social media channels. By combining these methods of reaching out to your customers with software that automatically decides the message based on past records of each customer’s buying intent,…
Read MoreFacebook Custom Audiences let you speak to the converted
Just because somebody makes a purchase from you, it’s no reason to stop advertising to them – and as we all know, much of the most ardent marketing is made by big brands to their existing customer base, offering upsells and contract renewals, and so on.
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