Chip Klose on The Marketing Rules Podcast

This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz. #MarketingRules…

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Why content marketing is more important than you think

Today’s internet users are well informed and increasingly fickle, you really only have a moment in time to attract and retain their attention. The largest businesses have understood for a number of years that in an increasingly competitive market great, unique and fresh content is necessary to succeed. Why? Content marketing is the backbone of…

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8 essential marketing tips to help survive a downturn

During a downturn it is vital for any business to fine tune their marketing activity to take into account changes in their customers’ behaviour and priorities so that performance is not undermined. So often, a business will indiscriminately start to cut costs if they see a downturn in sales, but although clearly a time where…

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Why SME Recruitment companies should outsource their marketing

Outsourcing is nothing new to the recruitment industry, in fact in some areas it is a permanent feature. Why? A highly competitive, dare we say often nearly saturated, marketplace demands that recruitment businesses are constantly having to look to drive down operating costs, increase productivity and win the battle for the best talent and of…

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The importance of customer experience and mystery shopping

As businesses continue to try and thrive in these challenging times many focus their efforts on innovating, creating new products and growing their customer base – makes perfect sense yes? Of course, it does but all that effort can be for nothing if a business also forgets to focus on how valuable customer experience is…

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Types of Brand Risk you need to know about

Many still see a brand as just a name and logo but it is so much more. It is a businesses’ promise to its audience of the perceived benefits, value, credibility and integrity of their product or service which in turn instils confidence, trust and an emotional attachment. A strong brand will retain existing customers…

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Content Safari

On 12th ThinkinCircles, JXT and ContentApp (supported by APSCo) ran our first joint event, Content Safari. The idea behind Content Safari was to take everyone that attended on journey. How to create great content, how to distribute that content and how to measure the effectiveness of that content. James from ThinkinCircles discussed Storytelling and its…

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