Chip Klose on The Marketing Rules Podcast

This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz. #MarketingRules…

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Why content marketing is more important than you think

Today’s internet users are well informed and increasingly fickle, you really only have a moment in time to attract and retain their attention. The largest businesses have understood for a number of years that in an increasingly competitive market great, unique and fresh content is necessary to succeed. Why? Content marketing is the backbone of…

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Why it’s time to focus on your digital marketing strategy

Both customer behaviour and market dynamics are constantly changing, especially during periods of rapid change, and for any business it can be hard to know where your audience is spending their time, what they want and how to connect with them. Currently customers are being driven online in larger numbers than ever before, therefore it’s…

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8 essential marketing tips to help survive a downturn

During a downturn it is vital for any business to fine tune their marketing activity to take into account changes in their customers’ behaviour and priorities so that performance is not undermined. So often, a business will indiscriminately start to cut costs if they see a downturn in sales, but although clearly a time where…

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The advantages of short term online marketing campaigns

Evolving a marketing plan takes time and is one of the most important tasks a business can do to ensure its success and sustainability. It is a step-by-step process that includes identifying and defining your online marketing strategies, both short term and long term. Why have two strategies? Frankly, because whilst yes, it’s certainly important…

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The importance of customer experience and mystery shopping

As businesses continue to try and thrive in these challenging times many focus their efforts on innovating, creating new products and growing their customer base – makes perfect sense yes? Of course, it does but all that effort can be for nothing if a business also forgets to focus on how valuable customer experience is…

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Content Safari

On 12th ThinkinCircles, JXT and ContentApp (supported by APSCo) ran our first joint event, Content Safari. The idea behind Content Safari was to take everyone that attended on journey. How to create great content, how to distribute that content and how to measure the effectiveness of that content. James from ThinkinCircles discussed Storytelling and its…

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How GDPR will affect your recruitment website?

For those of us who work in the world of recruitment and talent acquisition, there’s no doubt that we’ve read the many doom and gloom articles regarding the European Union’s General Data Protection Regulation (GDPR) changes and the impact it will bring to recruitment. The new GDPR will impact on the way we all collect,…

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