8 essential marketing tips to help survive a downturn

During a downturn it is vital for any business to fine tune their marketing activity to take into account changes in their customers’ behaviour and priorities so that performance is not undermined. So often, a business will indiscriminately start to cut costs if they see a downturn in sales, but although clearly a time where…

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Why marketing is so important in a downturn

There have always been financial downturns in history and there always will be, it’s up there with death and taxes. It’s how a business reacts when there is a downturn that will influence how they survive and indeed thrive afterwards. So often, during a downturn, the knee jerk reaction is for a business to cut…

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Why SME Recruitment companies should outsource their marketing

Outsourcing is nothing new to the recruitment industry, in fact in some areas it is a permanent feature. Why? A highly competitive, dare we say often nearly saturated, marketplace demands that recruitment businesses are constantly having to look to drive down operating costs, increase productivity and win the battle for the best talent and of…

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The advantages of short term online marketing campaigns

Evolving a marketing plan takes time and is one of the most important tasks a business can do to ensure its success and sustainability. It is a step-by-step process that includes identifying and defining your online marketing strategies, both short term and long term. Why have two strategies? Frankly, because whilst yes, it’s certainly important…

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The importance of customer experience and mystery shopping

As businesses continue to try and thrive in these challenging times many focus their efforts on innovating, creating new products and growing their customer base – makes perfect sense yes? Of course, it does but all that effort can be for nothing if a business also forgets to focus on how valuable customer experience is…

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Types of Brand Risk you need to know about

Many still see a brand as just a name and logo but it is so much more. It is a businesses’ promise to its audience of the perceived benefits, value, credibility and integrity of their product or service which in turn instils confidence, trust and an emotional attachment. A strong brand will retain existing customers…

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The psychology of colour in marketing

Imagine a world without colour: no, I can’t either. Colour after all makes the world a truly wonderful thing. But the power of colour doesn’t stop there as it is known to have a forceful impact on our behaviour and can actually influence our decisions. In fact, colour can be the sole reason a person…

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Employer branding for recruitment agencies

In today’s employment market, “employer branding” can mean the difference between attracting the best candidates into a role, and seeing those talented individuals take a job elsewhere based on a rival company’s reputation. Employer branding is a little different from direct branding for marketing purposes, as it is all about what you can offer to those…

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