Why content marketing is more important than you think

Today’s internet users are well informed and increasingly fickle, you really only have a moment in time to attract and retain their attention. The largest businesses have understood for a number of years that in an increasingly competitive market great, unique and fresh content is necessary to succeed. Why? Content marketing is the backbone of…

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How content creation can build your brand

The internet has of course revolutionised the whole process of recruitment, making it all but essential to have at least some kind of online presence, but how do you go about maximising your visibility and the positive impact your online presence has on your brand? One decision you need to make is curation vs. creation, or a combination of the two, and this falls into two broad categories:

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