How GDPR will affect your recruitment website?

For those of us who work in the world of recruitment and talent acquisition, there’s no doubt that we’ve read the many doom and gloom articles regarding the European Union’s General Data Protection Regulation (GDPR) changes and the impact it will bring to recruitment. The new GDPR will impact on the way we all collect,…

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How marketing automation can capture ‘the one that got away’

‘Marketing automation‘ is much easier to understand than you might first imagine, especially if you already use marketing methods like email newsletters and mailing lists, or social media channels. By combining these methods of reaching out to your customers with software that automatically decides the message based on past records of each customer’s buying intent,…

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Rein in your data with intranet development

A better intranet is something that doesn’t feature on a lot of companies’ radars – or if it does, it gets neglected in favour of a focus on web marketing and so on. But while you are reaching out to new customers, it’s worth taking a moment to improve your in-house data handling too, to make sure your strategy is a truly joined-up one. In this age of ‘Big Data’ it is particularly important to keep on top of everything as your customer base grows, especially if you are expanding internationally thanks to the internet.

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