3 Innovations That Are Changing Job Boards

In today’s market, finding the best talent for a position is a challenge for employers. The digital revolution has transformed the approach to recruitment, with many employers moving away from traditional job boards and job websites in favour of a host of new innovative recruitment tools and technologies that are available. These include Artificial Intelligence…

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How marketing automation can capture ‘the one that got away’

‘Marketing automation‘ is much easier to understand than you might first imagine, especially if you already use marketing methods like email newsletters and mailing lists, or social media channels. By combining these methods of reaching out to your customers with software that automatically decides the message based on past records of each customer’s buying intent,…

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PPC and the AK47 principle

Pay Per Click (PPC) advertising is a fairly familiar form of online advertising these days. You bid for keywords and phrases and your advert appears (usually) on the right hand side of the search engine results.

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