Posts Tagged ‘advertising’
3 Innovations That Are Changing Job Boards
In today’s market, finding the best talent for a position is a challenge for employers. The digital revolution has transformed the approach to recruitment, with many employers moving away from traditional job boards and job websites in favour of a host of new innovative recruitment tools and technologies that are available. These include Artificial Intelligence…
Read MoreHow marketing automation can capture ‘the one that got away’
‘Marketing automation‘ is much easier to understand than you might first imagine, especially if you already use marketing methods like email newsletters and mailing lists, or social media channels. By combining these methods of reaching out to your customers with software that automatically decides the message based on past records of each customer’s buying intent,…
Read MoreFacebook Custom Audiences let you speak to the converted
Just because somebody makes a purchase from you, it’s no reason to stop advertising to them – and as we all know, much of the most ardent marketing is made by big brands to their existing customer base, offering upsells and contract renewals, and so on.
Read MorePPC and the AK47 principle
Pay Per Click (PPC) advertising is a fairly familiar form of online advertising these days. You bid for keywords and phrases and your advert appears (usually) on the right hand side of the search engine results.
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