Spring Cleaning Your Instagram

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It is important to make sure your Instagram account is kept clean, clear and streamlined to ensure it’s working to its full potential. Below, I tell you the four ways in which you can ‘spring clean’ to make sure your account is ready to welcome growth.

 

1 Your bio

Does your bio state what you do and who you help? 

Have you changed niche or added any new skills or services? 

Is your clickable link up to date?

Your bio is one of the first things that a visitor sees, so these questions are all things you should consider. Firstly, make sure you have a business Instagram account so you can select the sector you work in. Secondly, keep your bio short and sweet so visitors can quickly grasp what your business is about from a 5-second glance. Thirdly, make sure that your clickable link is up to date and relevant. There’s nothing worse than a clickable link to a page that no longer exists.

 

2 Your highlights

Are your current highlights still relevant you your business and the services you offer?

These need to be kept up-to-date. Don’t continuously add to them because they become over crowded and unusable. Regularly update them with the latest relevant information to help visitors find what they are looking for quickly. A sweet-spot for the number of highlights you might think to have is 5 because it’s the number that fit on the typical mobile phone screen. If you have more than 5 it means that people have to scroll to find information, meaning that they might not see everything.

 

3 Your content

Are there any posts that have become outdated or that no longer fit with the branding in your grid?

If the answer is, “Yes,” but the content is still relevant to your business, redesign it and post the updated version, otherwise remove it from your feed. Try to keep relevant and evergreen content as the basis for your grid. The content should be cohesive with your brand’s image and overall online aesthetic.

 

4 Your Design

Are you still happy with the design of your posts? 

Do the colours and fonts resonate with your brand’s image? 

Could it be time for a makeover?

There is nothing wrong with wanting to breath some fresh air into your feed, and that is what I want you to do. Decide if the current design of your posts fits in with your brand and message. If it doesn’t, then don’t be afraid to change it. As you do this, an important thing to remember is your colour scheme. Make sure that you establish a colour scheme of around 6 colours that represent your business and that are going to be your signature. 

If you’d like some help planning, curating, or designing your online presence, whether on Instagram or any other social media site, ThinkinCircles is here to help you. Don’t hesitate to reach out via email, or book a call with one of our team members who would be more than happy to help.

 

Happy spring cleaning!

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