PPC and the AK47 principle

Pay Per Click (PPC) advertising is a fairly familiar form of online advertising these days. You bid for keywords and phrases and your advert appears (usually) on the right hand side of the search engine results.

But how do you make a mark in an an over subscribed advertising platform where large companies can easily out bid you….You need to think like a marine!

PPC is like an AK47, simply keeping your finger on the trigger will use up ammo and most probably miss the target. You need to use short controlled bursts.

For the best results when using PPC, make sure you have a focuses and targeted campaign that runs for a set period and don’t try and outbid the big boys, target the long tail to get quality traffic over quantity.

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