Measuring marketing with Glenn Southam

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Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.

So are KPI’s dead and should we bother measuring anything at all?

Join James Whitelock this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.

To listen to Glenn’s podcast episode, click here.

To connect with Glenn, click here.

To connect with James, click here.

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Support for this podcast comes from Staffing Future, and Liquid Palladium.

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