Both customer behaviour and market dynamics are constantly changing, especially during periods of rapid change, and for any business it can be hard to know where your audience is spending their time, what they want and how to connect with them.
Currently customers are being driven online in larger numbers than ever before, therefore it’s vital for a business to strengthen their digital presence and define their digital marketing strategy to ensure they connect, interact and transact with their audience and initiate new and meaningful conversations.
Digital marketing is about using digital channels such as email, social media (Facebook, Instagram, LinkedIn, Twitter), video (YouTube, TikTok, website videos) and websites (blogging, SEO) to communicate with an audience.
Today the reality is about 3 out of every 4 people would rather hear and learn about products and services through digital content rather than traditional advertising such as TV adverts and print.
Digital marketing allows your customers to receive the information they need to progress to making a purchase in the most effective way, but it is also the data-driven information it provides on what is working and what isn’t that makes it invaluable for a business.
A digital marketing strategy acts as a roadmap for a business allowing them to track where leads are coming from, the steps taken to turn leads into customers and who is actually making a purchase and why.
Every business can benefit from a digital marketing strategy, one that interprets the audience and what they need and gives it to them in real time and at multiple moments as they move through the buying decision making process.