Over the past few years you have probably been told you need a mobile app…but do you really need one? What are the alternatives?
Mobile apps can be expensive to develop and unless backed up with a good marketing strategy and good content they can easily be a waste of time and money.
So consider using existing platforms instead, like Facebook, youtube, flickr, google+ etc…
All these platforms are built with mobile devices in mind and can easily be used to advertise products, update on the latest news from your business, post vacancies and obviously be used to talk to your audience/s.