Email Marketing Campaigns That Power Your Recruitment Strategy
The first piece of email marketing was sent in 1978, and we’ve come a long way since then. Gone are the days of one generic piece of content being sent to thousands of recipients, now clients and candidates expect personalised and highly relevant communications to address their needs. ThinkinCircles will advise, create and report on e-campaigns that cut through the noise and allow your messaging to land. Before you send out any e-comms you need to ask yourself the following questions:
Do you understand your database?
ThinkinCircles will analyse the quality of your database because the success of email campaigns lives or dies by the quality of your data. Do you have dormant email addresses? Have you checked the bounce rate of previous campaigns? Is the content what your audience is interested in? If you don't know these answers, then you need to work with our team.
Is your email well written and consistent with your other channels?
ThinkinCircles will deliver well written and engaging emails that remain consistent with your other marketing channels. We can plug in with your existing content or create fresh pieces that will reverberate with your readers.
Are you tracking the success of your email campaigns?
Using our marketing software we can report back on open rates, click throughs, bounces and so much more. We do this to ensure that our clients have full visibility of the success of an email. We’ll advise you on what steps to next take when engaging with your customers through email.
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As part of our retained recruitment marketing services we also offer
“Your marketing strategy should be carefully considered, powerful and memorable.”