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Delivering results for our clients – the ThinkinCircles way. A case study on LMA Recruitment

Sometimes here at ThinkinCircles our clients come to us with a specific marketing problem they need to resolve swiftly and efficiently but without spending a fortune! It’s exactly the kind of challenge we relish and with our many years of experience we are always on hand to offer a prudent, well considered solution that achieves the desired results.
One such client, LMA Recruitment, an international multi award winning specialist recruiters had just such a challenge from their London based Secretarial recruitment team. The London market for secretarial staff (Secretaries, Personal Assistants, Executive Assistants, Receptionists etc.) is fiercely competitive and the talent in the marketplace tends to utilise search engine results to find the best recruiters and the latest vacancies – naturally then, the key way gain an advantage in the marketplace is to rank well on Google.
LMA were falling behind on that score and ranked midway on page four of the organic results. Simply not good enough for an agency that prides itself on the very highest standards in recruitment and a service level second to none.
The challenge was on, get LMA ranking significantly higher for their specialist sector within the capital, the most competitive region of all. Initial research showed their position for the vital keywords was poor, mid page four rankings – effectively lost on Google, we needed to achieve page one results, and quickly.
The team at ThinkinCircles devised a marketing strategy which included a carefully orchestrated mix of on-site search engine optimisation, social media marketing, blogging and article content creation and a small Google Adwords budget.
The results were stunning, after one month of activity the client had already moved up to page two on Google and by six weeks in they were on the first page ranking at position nine.
Not ones to rest on our laurels, through ongoing delivery of high quality content marketing and ongoing search engine optimisation ThinkinCircles have managed to drive the client even further up page one for their key search phrases.
For the client the increase in traffic to their website, specifically the key market sectors they wanted to boost, has been significant and this has reflected in meaningful returns for the client in terms of successful hires and placements.
It’s just one example of how ThinkinCircles can deliver meaningful and effective online marketing for businesses across the recruitment, staffing and HR sectors.
To discuss how we can help you with any specific or general marketing challenge speak to our MD, James on james@thinkncircles.com

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