Why SME Recruitment companies should outsource their marketing

Outsourcing is nothing new to the recruitment industry, in fact in some areas it is a permanent feature. Why? A highly competitive, dare we say often nearly saturated, marketplace demands that recruitment businesses are constantly having to look to drive down operating costs, increase productivity and win the battle for the best talent and of…

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The advantages of short term online marketing campaigns

Evolving a marketing plan takes time and is one of the most important tasks a business can do to ensure its success and sustainability. It is a step-by-step process that includes identifying and defining your online marketing strategies, both short term and long term. Why have two strategies? Frankly, because whilst yes, it’s certainly important…

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All you need to know about B2B marketing automation?

Marketing automation is the latest buzzword and must have marketing tool for businesses, but what is it all about and is it worth investing in? Well, a marketing automation system is state-of-the-art software that affords a business a panoramic view of all the activity of their prospects, leads and customers. How? By tracking all their…

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The importance of customer experience and mystery shopping

As businesses continue to try and thrive in these challenging times many focus their efforts on innovating, creating new products and growing their customer base – makes perfect sense yes? Of course, it does but all that effort can be for nothing if a business also forgets to focus on how valuable customer experience is…

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Types of Brand Risk you need to know about

Many still see a brand as just a name and logo but it is so much more. It is a businesses’ promise to its audience of the perceived benefits, value, credibility and integrity of their product or service which in turn instils confidence, trust and an emotional attachment. A strong brand will retain existing customers…

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Content Safari

On 12th ThinkinCircles, JXT and ContentApp (supported by APSCo) ran our first joint event, Content Safari. The idea behind Content Safari was to take everyone that attended on journey. How to create great content, how to distribute that content and how to measure the effectiveness of that content. James from ThinkinCircles discussed Storytelling and its…

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Why storytelling should be part of your marketing strategy

“Brand storytelling is a great way to get your point of across, differentiate your brand, and work out new ideas. Today, if you want to succeed as an entrepreneur or leader, you also have to be a storyteller.” – Richard Branson According to eminent anthropologist Polly Wiessner the human brain is wired for storytelling and it…

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Is WhatsApp for Business a necessary marketing tool?

When Facebook purchased WhatsApp in 2014 for $19 billion many people raised an eyebrow and a few even thought that Mark Zuckerberg had lost the plot. After all it was one of the biggest start-up acquisitions for the tech industry ever and for many the massive cost paid just didn’t add up. But the move…

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