6 Calls To Action You Should Be Using

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Do we still need calls to action?

Is anyone still using them?

I hear these questions a lot, and I’m here to tell you that the answer is “Yes,” to both of these. Calls to action help you to invite and encourage your followers to comment and take part in the conversation happening around your social media posts. Their purpose is to prompt a certain action. So, if used strategically in your social media arsenal, they can be very valuable. In this blog post you will find 6 types of calls to action with examples to help you make the most of your social media posts.

1 Directing to your website

By directing people to your website you are creating brand awareness and getting more people to learn about your business and services. An easy way to direct people to your website on Instagram, for example, is to use the link in your bio.

Examples:

Click the link in the bio for more info!

Click the link to find out more: [link]

Visit out website for more details.

2 Directing attention to your post

By encouraging more people to see your post, it increases the chance they will consider using your services. Even if it doesn’t create an immediate attraction, it is more likely that people will engage with your business at a later date if they take the time to read your content.

Examples:

Share this post if you found it helpful!

Liked our post? Share it on your story!

Tag a friend who might find this helpful.

3 Ensuring longevity

On platforms such as Instagram and Pinterest your followers and community have the option to save or pin posts. This is different to ‘likes’ but it is just as valuable because it shows that your post have added value to your audience because people want to refer back to them. This is creating a greater return on your investment. Social channels see this as positive engagement and are more likely to boost your account as a result.

Examples:

Save this to refer back to it later!

Save this post as a reminder.

Found this helpful, save it for later!

4 Getting more likes

Likes should not be your first priority but they are important in how do you post rank on various platforms and the amount of engagement you receive from you community. They can boost your metrics and increase the likelihood that your posts are seen at the top of your followers’ feeds, especially on Instagram, Facebook, LinkedIn, and Twitter.

Examples:

Like if you agree!

Double-tap if you like this post.

Like if you like something new.

5 Getting private or direct messages

Getting people to engage with you privately on platforms such as Instagram, Facebook, and LinkedIn can be very helpful for developing a relationship with potential clients or customers. Engaging privately can also boost your exposure on Instagram, Facebook, and LinkedIn, so it’s definitely worth focusing on.

Examples:

Send me a message for more information.

Drop me a line to get you on the waiting list.

DM me for the link.

6 Getting more comments

Comments are a great way to see immediate feedback or have conversations that revolve around the post you have shared. It’s a chance for potential leads to ask questions about your services and for you to encourage them to find out more. The more comments and engagement you have on the post the more likely it is that it will be boosted and seen on platforms such as Instagram, Facebook, LinkedIn, and Twitter. Once you get comments it is equally as important to reply and continue the conversation because it is something that platforms monitor.

Examples:

Is the service something your business needs?

What kind of support are you looking for?

Comment if you agree.

 

Calls of action are incredibly important because your social channels are all about relationships and connections, these can encourage people to reach out to you and your business. Calls to action not only create leads but also grows your community which means faster overall business growth. If you are struggling with generating leads or increasing engagement with your business, ThinkinCircles can help. With over 10 years of experience in the field of recruitment marketing, and we can channel our accumulated knowledge to help your business grow. Our team here, at ThinkinCircles, can not only put together your social media strategy, but also execute and manage its every aspect. We also provide a recruitment marketing mentorship program that can help you develop all the skills you need to promote your business via your social channels. Don’t hesitate to reach out via email or book a call to get a free consultation. 

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