Candidate Attraction and Automation with Brad DiPaolo

Click PLAY to listen to the podcast episode: Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining James Whitelock this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and…

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The Importance of Personal Branding with Jason Frazell

Click PLAY to listen to the podcast episode: In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking James Whitelock through everything we need to know about personal branding in Jason Frazell. Jason is a personal…

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The Marketing Rules Podcast in Words: Nadia Edwards-Dashti

The traditional view of technology roles is that they are only appealing to and filled by men, but this week’s guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster, and now the author of ‘Women of Fintech, Walk the Talk’. In…

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6 Calls To Action You Should Be Using

Click PLAY to listen to this blog: Do we still need calls to action? Is anyone still using them? I hear these questions a lot, and I’m here to tell you that the answer is “Yes,” to both of these. Calls to action help you to invite and encourage your followers to comment and take…

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You Need A Social Media Strategy

Click PLAY to listen to this blog:   Creating a social media strategy is a skill and exercise that can help your business grow using your social channels. If you’re trying to learn how to do it on your own, it can be time-consuming and confusing. Therefore, many small businesses choose not to have one.…

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Digital Talent with Matt Alder and Mervyn Dinnen

Click PLAY to listen to the podcast episode: Matt Alder and Mervyn Dinnen join James Whitelock on this week’s podcast to discuss their writing process and the themes of their new book, ‘Digital Talent’. “In a disrupted and technology-enabled world of work, HR professionals’ ability to attract, recruit and retain people with digital skills can…

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The Marketing Rules in Writing: Glenn Southam

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So, are KPI’s dead and should we bother measuring anything at all?…

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Spring Cleaning Your Instagram

Click PLAY to listen to this blog:   It is important to make sure your Instagram account is kept clean, clear and streamlined to ensure it’s working to its full potential. Below, I tell you the four ways in which you can ‘spring clean’ to make sure your account is ready to welcome growth.  …

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Measuring marketing with Glenn Southam

Click PLAY to listen to the podcast episode: Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI’s dead…

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