Chip Klose on The Marketing Rules Podcast

This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz. #MarketingRules…

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New Podcast with Adam Gordon

The idea of ‘Talent Pipelines” have been used in recruitment for many years, but the technology to   pipeline and nurture candidates has come a long way. So what is the future of talent acquisition? This week James chats to Adam Gordon CEO at Candidate ID, to discuss Pipelines, nurture campaigns and marketing automation. https://www.themarketingrules.com/adam-gordon/…

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Why marketing is so important in a downturn

There have always been financial downturns in history and there always will be, it’s up there with death and taxes. It’s how a business reacts when there is a downturn that will influence how they survive and indeed thrive afterwards. So often, during a downturn, the knee jerk reaction is for a business to cut…

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Content Safari

On 12th ThinkinCircles, JXT and ContentApp (supported by APSCo) ran our first joint event, Content Safari. The idea behind Content Safari was to take everyone that attended on journey. How to create great content, how to distribute that content and how to measure the effectiveness of that content. James from ThinkinCircles discussed Storytelling and its…

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Why storytelling should be part of your marketing strategy

“Brand storytelling is a great way to get your point of across, differentiate your brand, and work out new ideas. Today, if you want to succeed as an entrepreneur or leader, you also have to be a storyteller.” – Richard Branson According to eminent anthropologist Polly Wiessner the human brain is wired for storytelling and it…

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Is WhatsApp for Business a necessary marketing tool?

When Facebook purchased WhatsApp in 2014 for $19 billion many people raised an eyebrow and a few even thought that Mark Zuckerberg had lost the plot. After all it was one of the biggest start-up acquisitions for the tech industry ever and for many the massive cost paid just didn’t add up. But the move…

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The psychology of colour in marketing

Imagine a world without colour: no, I can’t either. Colour after all makes the world a truly wonderful thing. But the power of colour doesn’t stop there as it is known to have a forceful impact on our behaviour and can actually influence our decisions. In fact, colour can be the sole reason a person…

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Does fake news have any effect on recruitment?

Rumours have been around since the start of time, but in today’s connected world anyone can publish content, fake or not, that can be read by millions worldwide in a matter of minutes. Social media makes it impossible to avoid fake news and the simple truth is: facts don’t matter. People very easily get tricked,…

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