Are these common LinkedIn mistakes costing you your dream job?

Unless you’re a power user, it can be easy to dismiss LinkedIn as little more than a place to store your CV online – but it is a lot more than that, and if you’re serious about being headhunted for your dream position, it’s worth spending even just a few minutes each day on the site. Here are five mistakes made most often by LinkedIn newbies, and why you should make sure to avoid them yourself.

  1. Incomplete profiles Even if you’ve spent some time fleshing out your profile, take a fresh look at it – are there any gaps? If you took time out to travel or study, is this clear in your career history? At least for this part, the same rules apply as do to ordinary CVs, so if you’ve applied for a few jobs in the past, you should know the basics.
  2. Lack of interactions Don’t dismiss some of the interactive elements of your LinkedIn profile, such as your skills and endorsements – and don’t be afraid to ask friendly colleagues to help you by leaving a few kind words. You can kick-start the process by endorsing some of the people you have worked with, in the hope that they will leave a reciprocal comment on your profile too.
  3. No thanks When you do receive an interaction, give it some serious thought – could this person be useful to you? Even if you don’t know them, don’t instinctively deny their request or delete their message. If you’re on LinkedIn for networking, then adding just one person can greatly increase your reach, sometimes exponentially so; and our last two points below are all about becoming more visible yourself, once your profile is fleshed out and looks healthy and positive.
  4. Nothing to say A static LinkedIn profile doesn’t say great things for your level of engagement, so get involved – find a relevant LinkedIn interest group, write a blog post, or simply link up to your other social media profiles. Make it easy to ‘hear your voice’, rather than relying on a fairly dry write-up of your career history, and you begin to stand out more as an individual.
  5. Failing to reach out Too many people think a LinkedIn profile means headhunters will find them and hand them a limitless salary with benefits – it’s not quite that easy. Reach out to former bosses, colleagues who have climbed the ladder, anyone who knows your expertise, and that word of mouth will help move you to the front of the line, and closer to the job of a lifetime.


Posted in