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All you need to know about blockchains and their benefits to recruitment

You could be forgiven if you’ve filed knowing about Blockchains under must do/sort later, after all isn’t it all about finance and bitcoins and nothing to do with recruiting, staffing or HR? You certainly wouldn’t have been wrong if you had taken this approach, as in reality although blockchains have been around since 2008, as part of the digital bitcoin currency concept, they have had little, if any, application in recruitment. That was until now. At the end of last year, Technojobs.co.uk the UK’s leading IT Jobs Board, announced their partnership with the world’s first blockchain career verification platform APPII. This ground breaking move allows candidates to apply for roles using CVs verified by blockchains and ensures recruiters and employers know that the information is trustworthy and authenticated. So what actually is a blockchain? A blockchain is a digital database system of record keeping, where each entry and its details are validated and recorded across a network of decentralised computers. The records are shared with many and everyone has access to the distributed database records (the block), however it is only shared after all parties involved have verified the accuracy of the information. The chain happens as each block of information notes the block of information before which has a timestamp, ensuring it is impossible to tamper with or alter and everyone’s copy of the distributed blockchain is kept in synch. Users can only edit the parts of the blockchain that they “own” by possessing the private keys necessary to write to the file. As a blockchain is not stored on a centralised server or held by any one...

Geotargeting and Geofencing – the latest in candidate attraction

Today no matter how focused, dedicated and creative you are at trying to reach and entice qualified candidates, it can certainly seem like an uphill battle. Let’s face it, the best talent have so many options and choices and they know it. Plus, are they really looking? The likely answer is no. However there is a strategic route you can take which is subtle not aggressive, can do wonders for your employer branding and can even make the most passive of candidates respond, as they feel it’s bespoke to them. Plus, because it’s focused on small but highly targeted numbers, it’s super cost effective as well. Welcome to the latest hot topic in recruitment – ‘geos’ – and it’s having some impressive results so far – put simply it’s location based advertising for recruiting. So what are Geotargeting and Geofencing? The first thing to know is that they are often lumped together and used interchangeably. However, whilst there are similarities, they are different targeting strategies and should be used for specific campaign objectives. Geofencing delivers ads to everyone entering a specific area. Geotargeting delivers ads only to certain individuals who meet specific criteria when they enter a fenced area. Geofencing draws a virtual, wireless fence around a location and delivers ads to their devices, whilst they are in the area and after they’ve left. Targeting business areas, universities, geographical events, or entire neighbourhoods on platforms such as Facebook, Instagram, and Google Search Network are good examples of geofencing. The important thing to remember with geofencing is that the minimum radius on all platforms is one mile. That means you...