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Google for Jobs and its impact on the recruitment industry

When Google for Jobs launched in the US earlier this year many saw it as welcome help for one of the hardest tasks facing any business: finding the right employees. Google for Jobs is one of Google’s first steps into the recruiting space and has been launched initially in the US, although it has high hopes of moving into other territories very soon. Google’s aim is to make the job search process easier and ultimately far more accurate, by utilising artificial intelligence (AI) and machine learning to refine searches and provide tailored results. So what is Google for Jobs? According to Google, Google for Jobs ‘uses machine learning to understand how job titles and skills relate to one another and what job content, location, and seniority are the closest match to a jobseeker’s preferences.’ To do this, Google has partnered with job recruitment giants such as CareerBuilder, Monster, LinkedIn and Glassdoor and the result is a streamlined job search engine that sorts and collects listings from all over the web and puts them in the hands of jobseekers in one place. Google for Jobs is very similar to what Indeed offer currently. You can’t directly post adverts on Google for Jobs as it is not a job board. It’s an enhanced search feature that aggregates and features job postings that are already published on job boards and career sites, in a dedicated space at the top of the search results on Google. Driven by artificial intelligence Google for Jobs is all about data, specifically all the personal data that Google collects about the candidate from the web. Drawing on...