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Facebook Workplace available ‘to anyone who wants it’

Social networks may have been the scourge of productivity in some companies for years, but Facebook Workplace is set to turn that on its head, with an intranet platform based on the social network that is now available to organisations all over the world. Facebook’s own offices run an internal version of the platform as a productivity and connectivity tool, allowing co-workers to contact one another using a workplace-specific version of the site’s familiar messaging tools. Over 1,000 organisations worldwide now use the platform, formerly known as Facebook at Work, but more recently simply Facebook Workplace; the UK is among the top five, along with the US, France, India and Norway, and together nearly 100,000 groups have been created. Facebook have now opened up the platform to businesses anywhere in the world, with a particular view towards enabling better connectivity for employees who spend most or all of their day on the move, an ever-increasing hallmark of the flexible working arrangements enjoyed by many Millennials. Whether that means travelling between meetings, out in the field or on the road, Workplace aims to ensure those individuals can be in continual communication, including via live video and text updates from head office. “Large multinational companies like Danone, Starbucks and Booking.com, international nonprofits such as Oxfam, and regional leaders such as YES Bank in India and the Government Technology Agency of Singapore have all embraced Workplace,” Facebook said. “People work in different ways, around the world, and Workplace’s mission is to help them stay connected.” What’s in Workplace? The features of Facebook Workplace include some that would be familiar to any user of the social network, along with others that have been added specifically to facilitate...

The Good, the Bad and the Bebo: Content Marketing for Recruiters

The importance of a good content strategy for recruiters when using social media As search engines have become increasingly complex and social media ever more pervasive, the way recruiters reach out to candidates has changed. In fact, the way many brands approach customers has shifted in the same direction – online marketing is no longer about broadcasting your message, but is instead about publishing it in a way that allows your audience to find it for themselves. This is never more apparent than on social networks, where sharing content is one of the fundamental uses for each of the main platforms, whether it is multimedia-specific like Flickr or Pinterest, or content is an add-on like on Facebook, Twitter and LinkedIn. Rather than reaching out to individuals, the best results are now achieved by being ‘found’, and by appearing in candidates’ search results so that they come to you – hence the term ‘inbound marketing’ for much of this content. What is content marketing? In essence, content marketing consists of creating some kind of content, with the intention of using it as an online marketing tool. While that might sound obvious, it’s worth remembering that ‘content’ can be anything from a plain text blog post or press release, to an infographic, podcast or viral video. The defining feature is simply that the content is produced for marketing purposes – but by making sure your content is also entertaining or educational, you can increase the chances of more people sharing it amongst themselves, gaining you some valuable online or real-world word of mouth. Content marketing for recruiters Historically, marketing has been...