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Five things to look out for in recruitment technology

Despite the obvious human aspects of putting an employer in touch with a candidate and nurturing the relationship until, hopefully, the candidate gets hired, recruitment technology is helping to accelerate the process and improve the quality of candidates put forward. As we move forwards through the 2017-18 financial year, there are still some forms of recruitment technology emerging and maturing – here are five of the hottest picks for the coming months.   1. The Gig Economy One of the biggest buzzwords of the past year or so, the Gig Economy is finding maturity as online marketplaces spring up for an ever increasing number of niches. These sites allow employers to find contractors on a per project basis, although they often require all communication to go via the website, rather than direct to the individual.   2. Chat Bots Automated ‘live chat’ bots might not be 100% convincing, but they are an easy way to get information from website visitors without having someone physically manning the chat room. In this way, candidates can provide their information in a more natural, conversational way, with the chat bot then compiling it all together into an application pack.   3. Social Recruitment LinkedIn arguably kickstarted the social recruitment revolution, but more companies are embracing recruitment via the other social networks too – even those that are not meant specifically for business use. The current main social networks have been around for a few years, but continue to evolve with new opportunities for paid ad placements and sponsored recruitment posts unlocking new options for employers.   4. Video and VR Video conferencing continues...

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How is machine learning changing recruitment?

Machine learning might be an unfamiliar concept to many people, but the principles behind it are quite straightforward. Instead of giving a computer direct programming to achieve an outcome, you feed it a database of past results and use a learning algorithm to predict what will work in the future. For example, if writing a song, you might ask the computer to analyse recent pop music hits and tell you what key and tempo sell best, how many verses and choruses to have, and so on. Machine learning is particularly well suited to complex human interactions, ranging from marketing to recruitment, as it allows computers to apply their full processing power to the problem, not limited by the thought processes of the human who programs them. Machine learning in recruitment The potential applications of machine learning in recruitment are vast, especially considering the huge amounts of data that are now available about potential candidates on social networks from LinkedIn to more casual platforms like Twitter and Facebook. By running the candidate’s profiles and posts through complex algorithms, computers can identify patterns that a human would never spot, and flag up the individuals who would be likely to thrive in the role, based on which of their predecessors performed the best. Speed is of course a major factor in this, as computers can do all of that much faster than a person can do it by hand, and in this way you get a head start over the competition when an especially capable candidate expresses an interest. This doesn’t mean recruitment is automated, by any means – there are still...

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Employer branding for recruitment agencies

In today’s employment market, “employer branding” can mean the difference between attracting the best candidates into a role, and seeing those talented individuals take a job elsewhere based on a rival company’s reputation. Employer branding is a little different from direct branding for marketing purposes, as it is all about what you can offer to those who choose to work for you, rather than those who are your customers, but many of the same principles apply, and that ranges from demonstrating the history and heritage of your brand, to the stability and growth prospects of your company, for employees who hope to work for you for a long time to come. For recruitment agencies, building a positive employer brand is equally important, whether you build on an existing positive reputation for a well-known employer, or start from scratch in trying to make a new opportunity sound more appealing to the best candidates on your books. A useful thought experiment in this area is to imagine the job advertisement cannot name the employer – which is often the case anyway – and how you would go about describing the company in anonymous but positive terms. This can help to identify the positive aspects of the employer company, which can in turn form the basis for employer branding efforts when communicating with potential candidates about vacancies within that firm. Benefits derived from this can be far-reaching in a surprisingly broad range of industries, as a candidate attracted by the employer brand can be more likely to start enthusiastically in their new role and to be more engaged over the long term. Just...

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Content and its importance for SEO

People talk a lot about the importance of content for SEO, but in such a broad topic it can be difficult to pin down exactly what ‘content’ means to different people, and why it is so crucial for your search rankings and site traffic. In fact content encompasses everything you publish online – including your own website, your ‘about us’ page, product descriptions and service pages, news updates and press releases, and also non- text content like images, videos, audio files and anything else you create and share. You can share content elsewhere too, on social networks – for example by tweeting an infographic or adding photographs to a Flickr account – or by publishing an article on an industry news site or as a guest blog post on a third-party blog. So what does all of this do for your SEO? On-page text is still a crucial factor in helping the search engines, and especially the main contenders Google and Bing, to identify the topics your website is relevant to, so there is still huge value in publishing authoritative plain-text content with your main topics in the page title or subheadings. Your website is perceived as having more authority if more people link to it too, so engaging content that people are likely to share elsewhere online is a good thing; just don’t be tempted to pay someone to link to you, as this can get your search ranking penalised by Google. Mobile-friendly content is a specific benefit to your ranking in searches made by people using mobile devices, so ensure your content is published using a page...

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ThinkinCircles wins Best Marketing and PR Award

ThinkinCircles has won the best Marketing and Pr supplier at the inaugural Recruitment International Supplier awards in London. The event was attended by around 120 people, both suppliers to the recruitment industry and their clients and celebrates the best of the industries suppliers in a range air categories from Best Contractor to Best Candidate Attraction. The voting is completely independent and based solely on the feed back of clients. ThinkinCircles’ MD, James Whitelock attended the event and picked up the award “This is a milestone achievement for ThinkinCircles as its our first award. I’ve always know that my team do a great job for our clients but its great to know that our clients think so too. “Marketing in Recruitment is a competitive area, so to win this award proves we are doing something right. I couldn’t be more proud of my team and...

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How has Brexit affected marketing recruitment?

There’s no denying the fact that the ‘Leave’ vote in the EU Referendum – now commonly referred to simply as ‘Brexit’ by the media – has transformed certain aspects of the UK economy, notably the exchange rate with the euro and the dollar. But to what extent has marketing recruitment been affected? Marketing is a discipline that often flourishes in adversity as organisations look to positive PR to help them weather the storm, and the latest Morgan McKinley Marketing Q3 Recruitment Insights report indicates that this is exactly what is happening. Financial services organisations are searching for professionals with a background in written communications, including online and offline, and for different audiences, as part of the effort to win new business, while in the online space specialists in both long-form content and short social media posts are in demand. In terms of PR recruitment though, the direct hiring process is proving lengthy, as candidates’ past performance, successes and industry knowledge must be properly screened to prove their worth; this applies particularly to those switching from agency roles to in-house PR positions. Emma Greaves, senior consultant for marketing and sales support at Morgan McKinley, writes: ‘Marketing recruitment has seen a steep rise in job flow over the past quarter with passive candidates becoming more open to exploring new opportunities. After a quiet Q2 with tight budgets and the looming shadow of Brexit, July to September has proved lucrative to both jobseekers and employers.’ Looking ahead to the end of 2016, top marketing talent will remain in demand as hiring managers look to use up remaining annual budgets, while others start to plan...

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Facebook Workplace available ‘to anyone who wants it’

Social networks may have been the scourge of productivity in some companies for years, but Facebook Workplace is set to turn that on its head, with an intranet platform based on the social network that is now available to organisations all over the world. Facebook’s own offices run an internal version of the platform as a productivity and connectivity tool, allowing co-workers to contact one another using a workplace-specific version of the site’s familiar messaging tools. Over 1,000 organisations worldwide now use the platform, formerly known as Facebook at Work, but more recently simply Facebook Workplace; the UK is among the top five, along with the US, France, India and Norway, and together nearly 100,000 groups have been created. Facebook have now opened up the platform to businesses anywhere in the world, with a particular view towards enabling better connectivity for employees who spend most or all of their day on the move, an ever-increasing hallmark of the flexible working arrangements enjoyed by many Millennials. Whether that means travelling between meetings, out in the field or on the road, Workplace aims to ensure those individuals can be in continual communication, including via live video and text updates from head office. “Large multinational companies like Danone, Starbucks and Booking.com, international nonprofits such as Oxfam, and regional leaders such as YES Bank in India and the Government Technology Agency of Singapore have all embraced Workplace,” Facebook said. “People work in different ways, around the world, and Workplace’s mission is to help them stay connected.” What’s in Workplace? The features of Facebook Workplace include some that would be familiar to any user of the social network, along with others that have been added specifically to facilitate...

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The Good, the Bad and the Bebo: Content Marketing for Recruiters

The importance of a good content strategy for recruiters when using social media As search engines have become increasingly complex and social media ever more pervasive, the way recruiters reach out to candidates has changed. In fact, the way many brands approach customers has shifted in the same direction – online marketing is no longer about broadcasting your message, but is instead about publishing it in a way that allows your audience to find it for themselves. This is never more apparent than on social networks, where sharing content is one of the fundamental uses for each of the main platforms, whether it is multimedia-specific like Flickr or Pinterest, or content is an add-on like on Facebook, Twitter and LinkedIn. Rather than reaching out to individuals, the best results are now achieved by being ‘found’, and by appearing in candidates’ search results so that they come to you – hence the term ‘inbound marketing’ for much of this content. What is content marketing? In essence, content marketing consists of creating some kind of content, with the intention of using it as an online marketing tool. While that might sound obvious, it’s worth remembering that ‘content’ can be anything from a plain text blog post or press release, to an infographic, podcast or viral video. The defining feature is simply that the content is produced for marketing purposes – but by making sure your content is also entertaining or educational, you can increase the chances of more people sharing it amongst themselves, gaining you some valuable online or real-world word of mouth. Content marketing for recruiters Historically, marketing has been...

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